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Bill Twiffer:
So I mean, I just go after people and I actively chase them. Now,
a lot of people don’t do that. A lot of people wait for
business to come to them. See, when you go out and knock on 50
doors a day or you go make 50 phone calls a day, you’ll
be able to run your number in about a month. You’ll know
what you have to do every single day to reach your goals.
Jeff:
That makes a lot of sense.
Bill Twiffer:
A lot of people can't do that when it's a passive marketing.
Jeff:
Okay. So, Bill, define the difference between active and passive
marketing.
Bill Twiffer:
Well, active marketing is going out and making something happen.
Chasing people. Passive marketing is doing things, waiting for business
to come to you. Now, if I mail out 500 postcards, I'm sitting by
the phone hoping somebody will call me. If I go but bandit signs
out, I'm sitting by the phone hoping somebody will call me. If I
put an ad in the newspapers, I'm hoping people are reading my ad
on page seven, line item three the fourth ad down. I'm hoping they're
reading it and I'm hoping they call me. See, when you actively go
after the business you create things to happen all the time. I saw
a sign one time about five years ago at Office Max, it was. What
they said on the sign, you know, they have a lot of them that say
“integrity” and stuff. One says, “Success.”
Success in business is when you chase the business and don’t
wait for the business to come to you.
Jeff:
Okay.
Bill Twiffer:
So, that's been my philosophy from day one.
Jeff:
And it makes a lot of sense. So, you still actively invest, Bill?
Bill Twiffer:
Yes, I do. We actively invest. And, you know, we do some investing
and we chase some foreclosures in different states like, Georgia
and Texas. What you find out is people in those states, in Georgia,
they have a 28 day time between from when it's a notice of default
to till it goes to sale. In Texas there's 21 days. So you really
don’t have time to go out and mail postcards to people when
they become a notice of default.
Jeff:
Yeah, it makes a lot of sense.
Bill Twiffer:
By the time they get it and by the time they call back, you’ve
already lost a week. So what I try to do is get people to chase
the business.
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